Leading consultants to
London’s prime properties

Integrity. Honesty. Discretion.

Sales and Acquisitions

Over 60 years’ experience in
the prime Central London
property market

Alex and Johnny have joined forces to create possibly the most experienced, knowledgeable and well-respected pairing currently operating in the central London market.

They first met and worked together in 1992, at the boutique Knightsbridge based agency Chesterfield, both working up to partnership level before the business was acquired by Savills PLC in 2007. After a few years of working for Savills, Alex quickly decided he wanted to set up his own firm and did so in 2010. His results now say it all. Having transacted on over 185 properties and establishing a formidable reputation based on knowledge, honesty and trust.

Areas covered

MAYFAIR

BELGRAVIA

KNIGHTSBRIDGE

CHELSEA

SOUTH KENSINGTON

kensington

notting hill

holland park

marylebone

regents park

About us

Alex Stroud

Having built up a wealth of knowledge from 17 years as a Partner at Chesterfield and 3 years as a Director at Savills, I set up my own independent consultancy in 2010. As the market shifts ever more quickly, it is clear that clients are looking for a truly independent service but equally one that is exceptionally well connected with larger agencies, key developers and prominent property owners alike. This powerful network is influential in ensuring I am amongst the first to know about those crucial off-market deals.

My clients need to know that the advice and guidance they receive is focused entirely on them and there is no conflict of interest. I am not a ‘middle-man’ attempting to satisfy all parties. I act solely to the benefit of my clients, whether they are buying or selling, and I strive to ensure this is done with transparency, honesty and integrity at all times.

Johnny Fuller

Johnny’s property career also started in the 1980’s in Knightsbridge also at Chesterfield where he first worked alongside Alex. For 17 years Johnny was part of what was unequivocally the most bespoke and successful boutique team at the time until Savills bought the business.

In 2009 Johnny moved up to Kensington where he ran the Kensington and Notting Hill offices for Savills and quickly became the ‘man to go to’. His extraordinary patience, commitment, professionalism and wealth of knowledge makes him one of the most well respected agents in central London.

Testimonials

One agent has no doubt that Stroud is ‘one of the top five buying agents in PCL,’
while another praises the ‘tremendous operator’ for his ‘huge local knowledge’
and his ability to take care of his clients ‘with the utmost care’.
Outstanding in market

>> Click to read full article.

Spears 500 Magazine

Alex has great instinct for under-valued properties and has the patience/skills
to negotiate the best price for his clients.

Harry Lee

Stroud has never advertised and all his referrals come by word of mouth.
He acts as a one-stop-shop for clients looking to buy or sell in PCL.
The big buys you won’t find on the Market

>> Click to read full article.

By Arabella Youens
Daily Telegraph / Property

‘Johnny has managed our last three property transactions in central London with great success and skill.
His discretion and honesty are a rare combination in the London property market’

Claudia Schiffer and Matthew Vaughn

Alex and Johnny provide a service that is second to none. They not only take the stress out of property transactions they actually make them enjoyable. Their secret is know what the client wants and then making it happen.

Algy Smith-Maxwell
Jupiter Asset Management

We have moved house several times in Holland Park over the last 22 years and Johnny has helped us buy and sell in every case. He is an outstanding agent, always happy to give market advice and help make the right transaction when the client is ready.

Peter and Tania Freeman
(Argent Property)

Alex, we cant thank you enough. We have never moved house or flat without you, and never will. Your dedication and knowledge is beyond extraordinary, and we have 100% total trust in everything you advise and say.

Penny Baines

Properties for Sale

Recent Transactions